ICT Group

Company Overview

ICT Group offers customer management solutions and services to support companies' sales, service and marketing needs. These solutions include sales support such as telesales, direct response and lead generation; marketing support, such as research, consulting and database marketing; customer care including product support and help desk; data management services such as data capture and mail processing; and CRM services such as intelligent e-mail management and Internet self-service.

Among programs for pharmaceutical companies are: Comprehensive product/technical support services, including trouble-shooting, order handling and other general user inquiries; product information; Direct Response Medical Detailing (DrMD) program for promoting new and maturing products to non-detailed physician practices; and adverse event recognition and product complaint reporting.

 

Quick Facts
ICT Group
100 Brandywine Blvd.
Newtown, PA 18940

Featured Solutions

• Alternative sales channel expands physician coverage at lower cost by ICT Group
  In this case study, ICT Group helps a pharmaceutical company spread the word about a new treatment for an under-diagnosed condition in men by using its Direct Response Medical Detailing program.
  
  
• Modeling and detailing solution increases prescriptions and improves ROI by ICT Group
  In this case study, a major pharmaceutical company reaches a key doctor demographic by using ICT Group’s Direct Response Medical Detailing (DrMD), expanding its marketshare and significantly increasing the number of prescriptions written for an anti-infective agent product.