Ten ways to drive performance

Aligning employee actions with strategic corporate goals is perhaps the most pressing challenge facing companies today. Whether trying to track and analyze revenue, identify top performers or measure the effectiveness of marketing campaigns, companies need a way to show how each one aligns with and supports strategic goals. In this white paper, Cognos Inc. presents practical ways companies can begin the alignment process in their sales and marketing departments—two areas that have a significant impact on the bottom line.

Cognos Inc. also provides a number of potential starting points on the road to corporate performance management (CPM) and discusses how its software can produce break-through performance enterprise-wide.

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