Alternative sales channel expands physician coverage at lower cost
by ICT Group
In this case study, ICT Group helps a pharmaceutical company spread the word about a new treatment for an under-diagnosed condition in men by using its Direct Response Medical Detailing program, which combines multiple-channel communication with a modeling methodology that identifies doctors who would be most receptive to receiving information about a particular product.
| Published: | 2002 |
| Format: | |
| Length: | 2 pages |
| Type: | Case Study |
| Language: | English |
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