Modeling and detailing solution increases prescriptions and improves ROI
by ICT Group
In this case study, a major pharmaceutical company reaches a key doctor demographic by using ICT Group’s Direct Response Medical Detailing (DrMD), expanding its marketshare and significantly increasing the number of prescriptions written for an anti-infective agent product.
| Published: | 2003 |
| Format: | |
| Length: | 2 pages |
| Type: | Case Study |
| Language: | English |
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