Analytical CRM for the pharmaceutical industry
by SAS Institute Inc.
This white paper by SAS discusses the ways in which analytical customer relationship management (CRM) benefits pharmaceutical companies through integrated warehousing, analytics and campaign planning and execution models that address relationships and predictive insights, rather that just product-oriented views and historical snapshots. SAS's CRM for pharmaceuticals enables companies to build a comprehensive, integrated, enterprise wide view of the customers across all channels, collect, analyze and interpret this data across disparate platforms, systems and analytical techniques to create descriptive and predictive insights and deliver actionable customer intelligence.
| Published: | 2002 |
| Format: | |
| Length: | 18 pages |
| Type: | White paper |
| Language: | English |
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