Sales and Marketing
FEATURED REPORTS
WHAT'S NEW
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Ten ways to drive performance
by Cognos Inc.
White paper
Cognos Inc. presents practical ways companies can begin corporate performance management (CPM) with alignment in their sales and marketing departments, two areas that have a significant impact on the bottom line.
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Enabling pharmaceutical sales support to increase productivity and ...
by Dendrite International
White paper
According to this white paper by Dendrite International Inc., more than 70 percent of requests placed by pharmaceutical sales reps to a help desk relate to sales and marketing services. Pharmaceutical companies should view the help desk as support that can increase sales productivity and effectiveness.
REPORTS BY SUBTOPIC
Enabling pharmaceutical sales support to increase productivity and ...
By Dendrite International
White paper
According to this white paper by Dendrite International Inc., more than 70 percent of requests placed by pharmaceutical sales reps to a help desk relate to sales and marketing services. Pharmaceutical companies should view the help desk as support that can increase sales productivity and effectiveness.
Analytical CRM for the pharmaceutical industry
By SAS Institute Inc.
White paper
This white paper by SAS discusses the ways in which analytical customer relationship management uses integrated warehousing, analytics and campaign planning and execution models that address relationships and predictive insights.
Customer intelligence management benchmark report
By Aberdeen Group
White paper
According to this 2005 white paper from Aberdeen Group, companies exemplifying best-in-class customer intelligence management practices reported greater than 25 percent improvement in revenues and customer acquisition and retention rates.
Alternative sales channel expands physician coverage at lower cost
By ICT Group
Case study
In this case study, ICT Group helps a pharmaceutical company spread the word about a new treatment for an under-diagnosed condition in men by using its Direct Response Medical Detailing program.
Modeling and detailing solution increases prescriptions and improves ROI
By ICT Group
Case study
In this case study, a major pharmaceutical company reaches a key doctor demographic by using ICT Group’s Direct Response Medical Detailing (DrMD), expanding its marketshare and significantly increasing the number of prescriptions written for an anti-infective agent product.
Book rebuff
White paper
This white paper by Pharmaceutical Research and Management Association identifies major claims in the pharmaceutical industry and provides accurate information and dispels errors and omissions.
